Cybersecurity and Data Protection in Digital Business Processes

Abstract

This article provides a comprehensive analysis of cybersecurity and data protection in digital business processes within the context of Ukraine’s integration into the European Union. It examines digitalisation trends among EU enterprises by sector between 2020 and 2025, the evolving landscape of cyber threats (with particular emphasis on those related to artificial intelligence), the legal and regulatory framework (including the GDPR, NIS2 Directive, and AI Act), and the current state of problem-solving in Ukraine. Drawing on a systematic literature review, official statistical data, and regulatory documents, the study proposes an integrated model of cybersecurity and data protection. The model incorporates government regulation and support, legal mechanisms, the role of business, the secure deployment of artificial intelligence, and the education and retraining of personnel. The proposed model aims to enhance the resilience of digital business processes, ensure compliance with European standards, and strengthen the competitiveness of Ukrainian enterprises.