Маркетинговий аналіз у менеджменті: сервіси та інструменти для забезпечення конкурентоспроможності

Abstract

The most common and accessible services and tools of marketing analysis, which increase the efficiency of enterprise management, contribute to the systematization and simplification of the work of marketers, as well as the organization of advertising and sales, the formation of strategies and content, etc. have been identified based on the study of foreign experience. Marketing services for project management, for analytics, for teamwork, for tracking news in the field of marketing, for creating landing pages have been identified. Marketing tools that are important in enterprise management have been characterized.