Омніканальний маркетинг у забезпеченні розвитку підприємств регіону

Abstract

Omnichannel marketing as a tool of efficient enterprise product sales management influenced by the development of information and communication technologies is considered. The tasks for enterprises combining offline and online channels of interaction with buyers are determined. Marketing strategy that will foresee creation of individual supply of goods by enterprises through all possible distribution channels, taking into account the buyers’ tastes and needs, is suggested.