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http://rps.chtei-knteu.cv.ua:8585/jspui/handle/123456789/2440| Title: | Marketing Tools in Public Administration |
| Authors: | Koroliuk, Yurii Losheniuk, Iryna |
| Keywords: | marketing tools public administration |
| Issue Date: | Nov-2020 |
| Publisher: | Koroliuk Y. MARKETING TOOLS IN PUBLIC ADMINISTRATION / Y. Koroliuk, I. Losheniuk // Маркетинг як основа формування стратегії соціально-економічного розвитку прикордонного регіону : матеріали Міжнар. наук.-практ. конф., 11-12 листоп. 2020 р., м. Чернівці (Україна) – м. Сучава (Румунія). – Чернівці : Технодрук, 2020. – С. 51–53. |
| Abstract: | The main reasons are the differences of goals, entities and objects in marketing and in public administration. So the purpose of public administration is not the profit itself. Government agencies do not operate in competitive environments; their services are mandatory. Public administration activities are characterized by sufficient resources, etc. |
| URI: | http://rps.chtei-knteu.cv.ua:8585/jspui/handle/123456789/2440 |
| Appears in Collections: | 06.39.41 Теорії менеджменту (тези) |
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