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http://rps.chtei-knteu.cv.ua:8585/jspui/handle/123456789/1902Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Danyliuk, Inna | - |
| dc.contributor.author | Parashchuk, Anastasiia | - |
| dc.contributor.author | Bagrii, Konon | - |
| dc.date.accessioned | 2024-03-27T10:02:32Z | - |
| dc.date.available | 2024-03-27T10:02:32Z | - |
| dc.date.issued | 2020 | - |
| dc.identifier.other | УДК 658.8: 640.43 | - |
| dc.identifier.uri | http://rps.chtei-knteu.cv.ua:8585/jspui/handle/123456789/1902 | - |
| dc.description.abstract | Restaurant marketing starts with market segmentation - dividing it into specific groups of consumers, each of which may be offered certain types of products and services. How well a target audience is selected depends largely on the restaurant's success in the competition. The restaurant then has to decide on a consumer-oriented marketing concept. | uk_UK |
| dc.language.iso | en | uk_UK |
| dc.publisher | Маркетинг як основа формування стратегії соціально-економічного розвитку прикордонного регіону : Матеріали Міжнародної науково-практичної конференції з міжнародним стажуванням (11-13 листопада 2020р.). Чернівці. С. 269-273. | uk_UK |
| dc.subject | restaurant marketing | uk_UK |
| dc.subject | market segmentation | uk_UK |
| dc.subject | restaurant | uk_UK |
| dc.subject | marketing concept | uk_UK |
| dc.title | The use of integrated marketing communications in the restaurant business | uk_UK |
| dc.type | Thesis | uk_UK |
| Appears in Collections: | 82.15.21.09 Маркетингова діяльність (тези) | |
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