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http://rps.chtei-knteu.cv.ua:8585/jspui/handle/123456789/1902| Title: | The use of integrated marketing communications in the restaurant business |
| Authors: | Danyliuk, Inna Parashchuk, Anastasiia Bagrii, Konon |
| Keywords: | restaurant marketing market segmentation restaurant marketing concept |
| Issue Date: | 2020 |
| Publisher: | Маркетинг як основа формування стратегії соціально-економічного розвитку прикордонного регіону : Матеріали Міжнародної науково-практичної конференції з міжнародним стажуванням (11-13 листопада 2020р.). Чернівці. С. 269-273. |
| Abstract: | Restaurant marketing starts with market segmentation - dividing it into specific groups of consumers, each of which may be offered certain types of products and services. How well a target audience is selected depends largely on the restaurant's success in the competition. The restaurant then has to decide on a consumer-oriented marketing concept. |
| URI: | http://rps.chtei-knteu.cv.ua:8585/jspui/handle/123456789/1902 |
| Appears in Collections: | 82.15.21.09 Маркетингова діяльність (тези) |
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