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Title: Management of the Process of E-Commerce Development in Business on the Example of the European Union
Authors: Chychun, Valentyna
Taranenko, Iryna
Korolenko, Olha
Goncharenko, Iryna
Zhuvahina, Iryna
Keywords: internet
Issue Date: 2021
Publisher: Special Issue: Innovation in the Economy and Society of the Digital Age, 2021 - Vol. 39 - No. 5 - pp. 1-12.
Abstract: E-commerce is one of the fastest and most effective ways to trade in e-space. The leading role in the development of the digital economy and e-commerce belongs to the EU countries that use e-commerce to achieve the goals of sustainable development. The main target of e-commerce companies is to ensure the flexibility and adaptability of the e-commerce development management system. Purpose: to research of the state and prospects of e-commerce development in the EU countries, as well as the content and components of e-commerce development process management. Methods: systematization, generalization, comparative analysis, correlation analysis to build a correlation matrix. Results. The state of e-commerce in the EU countries is studied (according to the following indicators: the share of e-commerce in the total retail sales of individual EU countries, the share of the population shopping online, turnover from e-commerce in small businesses in the EU, etc.). A correlation analysis of the main indicators used to assess the market of electronic trade in the EU, the results of which proved that there is a direct relationship between the dynamics of these indicators and the dynamics of operating profits of enterprises in the EU.
Appears in Collections:23.01.14 Комерційні питання, маркетинг, кон'юнктура, реклама

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