Browsing by Author Lipych, Liubov
Showing results 1 to 2 of 2
| Issue Date | Title | Author(s) |
| 2023 | B2B Marketing Strategies: Value Creation, Key Customer Acquisition and Preservation | Vdovichena, Olha; Hurina, Olena; Karpenko, Vitalii; Lipych, Liubov; Herylo, Volodymyr |
| 2024 | The Use of Artificial Intelligence in Marketing Strategies: Automation, Personalization and Forecasting | Vdovichena, Olha; Potwora, Maciej; Semchuk, Dmytrii; Lipych, Liubov; Saienko, Volodymyr |
